BRANDING
Logo, Usage & Colors
Brand Identity
LOGO
SUITE
SUITE
The YMU logo is the foundation of our visual identity. Use the approved versions below to maintain consistency across digital, print, merchandise, and environmental design.
Horizontal
Primary logo for most applications
Blue
Neutral
Symbol
Graphic accent, recognizable brand shorthand
Blue
Neutral
LOGO
RULES
RULES
Consistent use of the YMU logo protects recognition across every platform. Never alter, distort, or decorate the approved mark.
Do
01
Consider legibility at small sizes — minimum height 0.5 in.
02
Give the logo clear space based on the height of the Y shape.
03
Ensure sufficient contrast with the background.
04
Use approved colors — blue, charcoal, or neutral.
Don't
01
Stretch, rotate, or change proportions.
02
Change the color or apply any effects.
03
Add elements, outlines, or change opacity.
04
Change fonts or add decorative elements to the mark.
Brand Identity
TYPE
SYSTEM
SYSTEM
| Typeface | Role | Used for |
|---|---|---|
| Anton | Display | Hero headlines, section titles, campaign statements, large-format print. Always uppercase. |
| Fjalla One | Header | Section headers, card titles, program names, pull quotes. |
| Roboto | Body Sans | Body copy, UI labels, captions, buttons, email, and all digital communications. |
| Roboto Mono | Labels & UI | Eyebrow labels, CTA buttons, stats, metadata, and navigation tags. Always uppercase. |
| Arapey | Body Serif | Editorial text, testimonials, program descriptions, print collateral, and annual reports. |
Brand Identity
COLOR
PALETTE
PALETTE
Primary Blue
#3A65EB
Primary Blue
Charcoal
#2D2D2A
Charcoal
Energy Orange
#E75A2A
Energy Orange
Creative Purple
#8E6DCF
Creative Purple
Performance Green
#07C03B
Perf. Green
Warm Neutral
#FAF6EB
Warm Neutral
Full Reference
BRAND
BOOK
BOOK
The complete YMU Brand Book 2026 — logo system, color palette, typography, photography direction, and social voice.